One of the biggest issues startups face is finding “Market Fit”. Founders normally start with an idea and a hypothesis, but before they go off and spend time and money on a product, you want to make sure there will be customers for it and that they will pay for it. No customers means no business.
Zealie was founded out of a pure need. As owners of a Behavioral Health facility, we needed technology and automation. We knew the future of our business depended on it. After searching high and low for a solution, we realized it doesn’t exist. We had just found a big gap in the market so we decided to fill it.